For some years now Google has included ‘social signals’ as a ranking factor in their algorithm. It counts the number of times your content has been tweeted, liked, shared and reposted. If the engagement is high, this will factor into the rank position for any relevant keywords.
Beyond the SEO factor of ‘social signals,’ the virality of social media often accounts for more traffic than the search engines themselves. In fact, many businesses thrive with visitors from Facebook alone and consider Google a nice addition but not the main goal.
One of the easiest ways to start generating traffic from social media is to install social sharing buttons on your website. These can be placed around your content to encourage your visitors to share on their own social networks.
Fortunately, this is easy to do if you are using WordPress but the choice of which plugin to install can be overwhelming. Currently, at the Plugin repository a search for ‘social sharing buttons’ returned over 900+ results!
In this article, we look at five awesome social sharing plugins for 2017.
Monarch Social Sharing Plugin by Elegant Themes lets you choose from over twenty social sharing networks to display on your website. You can add the icons in five different locations: a floating sidebar, above or below content, on images and videos, as an automatic popup or an automatic fly-in.
The pop-ups and fly-ins can be triggered by various actions such as leaving a comment or after purchasing
You can also add social follow buttons and change the appearance of all your buttons using a variety of customization options.
Monarch Social Sharing Plugin comes with the Elegant Themes collection (87 themes + 6 plugins) starting at $69/year.
2. Social Warfare
With Social Warfare you can change the color of your buttons to your websites branding with over five thousand possible style combinations. You can display social share counts prominently which is a great psychological trigger to increase sharing. Rather conveniently you can set ‘minimum’ counts before the numbers show, so this doesn’t have a negative impact.
One of the unique benefits of Social Warfare is the ability to add custom images, titles and description that accompanying your content when it is shared. By adding a correctly sized image to each of your posts, the content will display professional on Facebook, Pinterest, Google + and more.
You can create in post tweetable quotes that make it super easy for people to share. Custom tweets can also be configured for each post for added personalization.
Social Warfare is a premium plugin that starts at $29/mo for a single site installation.
3. Ultimate Social by WPSmarter
Ultimate Social by WPSmarter has over twenty-five social buttons and twenty-two fan counters. It has an incredible twenty different sharing locations including a mobile bar, floating top and standard top & bottom placements.
The plugin also integrates with lots of other services such as WooCommerce, bbPress, Easy Digital Downloads and VisualComposer.
The regular license is just $15.
4. Fixed WordPress Social Share Buttons
The regular license is just $18.
5. WP Social Sharing
WP Social Sharing is a free plugin available from the WordPress repository which adds Facebook, Twitter, LinkedIn, Google + and Pinterest social sharing buttons to posts, pages and custom post types.
The plugin uses CSS3 to generate the icons, loading faster than traditional images and comes with a provided shortcode for added flexibility.
What are your favorite Social Sharing plugins? Let us know by submitting your discoveries here.