A landing page is an entry point to a website that visitors ‘land on’ from elsewhere. They usually have no global navigation and are separate from the main site with one, focused objective.
Landing Pages help increase conversion rates as they work to funnel visitors toward an intended conversion goal such as signing up to a mailing list, joining a webinar or purchasing a product.
They are an essential part of any promotional funnel and are can make or break the first impression of your brand. A/B or split testing works hand in hand with landing pages to ensure the highest possible opt-in rates.
You can code Landing Pages from scratch, use a WordPress plugin or purchase a standalone service which handles everything for you.
In this article, we look at seven landing page builders that not only improve conversions but make the process fast and easy.
LeadPages is a standalone service that has over 350+ templates for every industry. It has a drag and drop builder, so there is no need for coding. LeadPages has a lead magnet delivery service which streamlines the list-building process. It also integrates with lots of email marketing services and has built-in A/B testing and analytics.
LeadPages starts at $25/mo for a standard account.
UnBounce is similar in scope to LeadPages but has some useful additional features. It natively integrates with WordPress, so there is no need for complicated DNS record or CNAME changes. UnBounce also has a ‘Dynamic Text Replacement’ feature which is extremely useful if you are running AdWord campaigns. It swaps out select keywords from the copy of the page and matches them with the search phrase the visitor entered into Google. This creates a strong consistency and can help significantly with the campaigns overall ROI.
UnBounce starts at $49/mo for a starter account.
One of the unique features of InstaPage is its ability to import any landing page and create a perfectly mirrored template. It copies the design and content then instantly rebuilds it as an InstaPage template. If you have landing pages elsewhere and want to stay on brand, this might be a useful timesaver. It is also the only Landing Page builder on this list that integrates with a royalty-free stock image library. This gives you direct, easy access to over 31 million photos, videos, and vectors for one flat price.
InstaPage starts at $29/mo for a basic account.
Lander has a limited but beautiful collection of landing page templates in six different categories. It has A/B testing, dynamic text replacement, Facebook integrations and basic email marketing capabilities and much more.
One of the neat things about Lander is that the pricing starts at only $16/mo when you purchase an annual plan, making it one of the cheapest standalone options.
Landingi prides itself on its easy-to-use, intuitive page builder. You can start from scratch or use one of their templates. Landingi tailors its templates toward’s e-commerce businesses and offers, for example, a wide range of ‘patterns’ for the electronic equipment and household appliances industry.
Landingi base their pricing model on the number of leads rather than features. Starting with 1000 leads on your account the full feature-set is only $29/mo.
6. WordPress Landing Pages
WordPress Landing Pages works as a standalone plugin or hand in hand with WordPress Calls to Action & WordPress Leads to create a powerful lead generation system. It has a visual editor, and you can run A/B or multivariate tests to improve conversions. Landing Pages also has a full templating framework built with Developers and Designers in mind.
Landing Pages is completely free to use and is the perfect option for marketers on a budget.
OptimizePress comes in Theme & Plugin formats and fully integrates with WordPress. It helps you create sales pages, landing pages, membership portals, webinar registration pages and more. It has a live editor for code-free design and ships with 30 pre-made templates. If you just need to create a landing page this plugin may be overkill but for dedicated marketers, it’s an attractive option.
OptimizePress starts at $97 one-time for basic features and activation on up to three websites.
What are your favorite Landing Page builders? Let us know by submitting your discoveries here.